
Reverse ETL: How the New Martech Data Layer Is Changing Customer Activation
Marketing teams have access to more customer data than ever before.
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Marketing teams have access to more customer data than ever before.

TikTok is moving deeper into AI-powered advertising as brands look for ways to do more than simply reach audiences. The platform has announced a new set of advertising and commerce tools

The platforms now want your goal, your creative and your data, and very little else. As AI Max, Advantage+ and ChatGPT Ads take over the levers, the performance marketers who win will be the ones who control inputs and measurement, not bids.

U.S. President Donald Trump said his super PAC, MAGA Inc., will pay for future television advertisements that had been funded with federal money. The move follows criticism from lawmakers and legal experts over ads featuring Trump and promoting his administration.

As digital-first D2C brands reach scale, many are expanding into physical retail to unlock their next stage of growth. The shift is not about replacing online commerce but creating an omnichannel customer journey where digital discovery and physical experiences work together.

OpenAI is expanding advertising in ChatGPT with a new visual ad format, giving brands another way to reach consumers as they explore products and services through AI.

Ecommerce is taking another step toward an AI-first shopping experience. Constructor has launched Agentic Checkout, a new solution powered by Stripe that allows shoppers to discover products, get personalized recommendations, and complete purchases without leaving an AI shopping conversation.

B90 Hits 10,000 AI-Generated Webpages as It Accelerates MarTech Expansion

CallRail Expands Partnership With Constant Contact Through Native Integration

Colonial First State turns marketing automation into an always-on engagement engine

NODES Named Exclusive International Marketing Partner for Sparkling

McDonald’s Enters the Retail Media Race With a New Marketing Model

Kroger’s AI Predictive Scoring Could Change How E-Commerce Marketers Optimize Ads

AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work

Coforge Launches CXNova, an Agentic AI Platform for Customer Experience