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Digital marketing agency Moburst has appointed Etgar Shpivak as Vice President of Marketing, bringing an experienced performance marketer and startup founder into a leadership role as the company expands its AI-powered services.
HubSpot has introduced new spending controls and flexible billing options to help businesses manage the growing costs of using artificial intelligence (AI) across its platform.
Consumer Edge has launched its Cosmos Intelligence Platform, a new AI-powered solution designed to help investors and corporate teams analyse consumer spending patterns, assess competitors, and identify market trends using natural-language questions.
Meta has appointed Akshay Gandotra as its Global Marketing Lead for Business Messaging, strengthening its focus on enterprise engagement through messaging platforms and artificial intelligence (AI).
Performance marketing is changing how businesses plan, execute, and measure digital advertising campaigns.
More features don’t separate winners from the rest, research across 988 martech stacks suggests
L’Oréal is adapting its marketing strategy as artificial intelligence changes how consumers discover, research, and compare products. The beauty giant is exploring AI-powered search and advertising to ensure its brands remain visible as shoppers increasingly turn to conversational AI tools for recommendations.
Aon has appointed Jayavani Sarkar as Head of Digital Marketing, her first leadership role at the professional services firm.
A majority of Indian advertisers now see retail media as more than a sales-closing tool. A new playbook from Amazon Ads, Marketing + Media Alliance (MMA) India and WPP Media finds that 59% of surveyed advertisers view it as a full-funnel solution.
New Delhi, Oct 13: Zoho Corporation has put its yearly salary increments on hold and cut its marketing budget, with founder Sridhar Vembu pointing to a sharp rise in AI infrastructure costs and a murky outlook for the software industry.
WPP will run more of its IT on Kyndryl’s AI tools, and Kyndryl is making WPP its preferred global marketing partner
Ads inside AI chats are no longer just a US experiment. OpenAI has widened its ChatGPT Ads programme to 31 European markets, including Germany, France, Spain, the Netherlands and Austria. The company announced the expansion in August, after months of testing in America.
As artificial intelligence becomes part of everyday digital experiences, service providers face a growing challenge:
Treasure AI is changing how businesses pay for email marketing by introducing an engagement-based pricing model that links costs to customer actions, such as email clicks, rather than the total number of messages sent.
B2B marketers are collecting more customer data than ever, including website visits, content downloads, email clicks and engagement scores
