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Marketing Technology
Measuring MarTech ROI: How to Prove Marketing Technology Value
Businesses are investing in marketing technology to improve customer engagement, automate campaigns and generate measurable growth. From customer relationship management (CRM) platforms and marketing automation tools to analytics dashboards and AI-powered solutions, the modern MarTech stack has become central to marketing operations.
By Michelle Mist
Event Marketing
How Martech Leaders Can Partner With Event Marketing to Drive Measurable Growth
Event marketing is evolving beyond registrations, attendance and post-event follow-ups. As businesses invest in conferences, webinars, trade shows and executive roundtables, marketing technology leaders have an opportunity to connect event experiences with broader customer acquisition and revenue strategies.
By Max Albert
AI in Marketing
As AI Agents Start Shopping, Brands Rewrite Their Pitch for Machine Buyers
AI shopping agents are starting to browse, compare, and buy on a customer's behalf.
By Marisol Fenn
Press Releases
Announcements straight from the companies making them.
Agentic AI
Databricks Enters the Marketing Industry with CustomerLake: Agentic Customer Data Platform (CDP)
Sydney, Australia – June 17, 2026 – Databricks, the Data and AI company, today announced CustomerLake, a new agentic Customer Data Platform (CDP). CustomerLake equips marketers and data teams with a workforce of agents that continuously analyse behaviour, decide, and act, delivering always-on personalised customer experiences a billion times a day.
Business Events
Shopify Spring ‘26 Edition: Commerce everywhere for Australian merchants
SYDNEY, AUSTRALIA, 18 June 2026 – Shopify, provider of essential internet infrastructure for commerce, has unveiled its Spring ‘26 Edition, Everywhere, the ninth showcase of its latest products and innovations that will power the future of commerce, redefining the shopping experience, and helping merchants’ products show up everywhere.
Marketing
Context Networks Selects Broadsign to Scale Contextual Advertising Across Display Networks
Broadsign Platform unlocks programmatic demand and scalable OOH operations across Context Networks inventory, with gaming environments a launch focus
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Branding
McDonald’s Ends 32-Year FIFA World Cup Sponsorship to Focus on Owned Brand IP
McDonald’s will end its 32-year FIFA World Cup sponsorship in 2026, shifting its marketing focus towards owned IP, brand-led campaigns and long-term customer engagement.
Social Media
Greece Passes Social Media Ban for Children Under 15, Rules to Take Effect in 2027
Greece has approved legislation prohibiting children under the age of 15 from accessing social media, marking a significant step in the country's efforts to strengthen online safety for minors.
Advertising & Media
Netflix Cuts 2026 Ad Revenue Outlook by $300 Million as Product Delays Weigh on Growth
Streamer still reports 12% revenue growth in Q3 and unveils new measurement and targeting tools for advertisers
Digital Advertising
ChatGPT Ads Expands to 26 New Countries as Advertiser Base Exceeds 100,000
OpenAI is expanding ChatGPT Ads to 26 additional countries, bringing the platform’s advertising availability to 89 countries worldwide.
Seed Funding
Ajeet Singh Launches AI Martech Startup Different With $48 Million in Seed Funding
Technology entrepreneur Ajeet Singh has launched Different, an artificial intelligence-powered marketing technology startup, after raising $48 million in seed funding. T
Enterprise Technology
Amazon Embraces Agentic AI for Enterprise Operations as Marketers Shift Focus from Productivity to Profit
Businesses are moving beyond basic generative artificial intelligence (AI) tools towards systems that can make decisions, coordinate workflows and deliver measurable business outcomes.
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