OpenAI is expanding ChatGPT Ads to 26 additional countries, bringing the platform’s advertising availability to 89 countries worldwide. The company announced the expansion on October 21, 2026, revealing that more than 100,000 advertisers have run campaigns on the platform since its advertising launch earlier this year.
The move marks another step in OpenAI’s efforts to build a global advertising business and provide companies with new ways to reach consumers as they research products, compare options and make purchasing decisions.
ChatGPT Ads Expands Across Latin America, Asia and Europe
The latest expansion includes 14 additional Latin American countries, following previous launches in Mexico and Brazil. New markets include Argentina, Chile, Colombia and Peru.
OpenAI is also extending advertising availability across Europe, the Middle East, Africa and Asia. The expansion includes Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan.
Advertisers in eligible countries can access ChatGPT Ads through technology partners or use the platform’s self-service Ads Manager.
The wider rollout creates opportunities for businesses ranging from local companies to multinational brands to reach audiences during conversational product discovery.
More Than 100,000 Advertisers Have Used the Platform
OpenAI said more than 100,000 advertisers have run campaigns on ChatGPT since advertising launched just over eight months ago.
The company has positioned the platform as a way for brands to connect with people while they are actively exploring needs, evaluating alternatives and considering purchases. Unlike traditional search advertising, ChatGPT Ads operates within a conversational experience where users can ask follow-up questions and refine their preferences.
For marketers, this creates a potential opportunity to introduce relevant products and services earlier in the customer decision-making process.
However, the number represents advertisers that have run campaigns, not necessarily the number currently advertising on the platform.
Advertising Supports Free and Low-Cost AI Access
OpenAI says advertising helps support broader access to ChatGPT. Ads will appear on the Free and Go subscription plans, while Plus, Pro and Enterprise subscriptions will remain ad-free.
The company has also emphasised that advertisements are clearly labelled and kept separate from ChatGPT’s answers. OpenAI says advertisers do not have access to users’ private conversations and that advertising does not influence the answers generated by ChatGPT.
These principles are central to the company’s challenge of developing an advertising business while maintaining user trust in its AI products.
OpenAI Strengthens Its Advertising Business
The international rollout comes as OpenAI continues to develop advertising as a source of revenue alongside subscriptions, enterprise services and API offerings.
In August 2026, the company reported that ChatGPT Ads had reached an annualised revenue run rate of $1 billion. It has also introduced additional advertising tools and measurement capabilities as it works to make the platform more useful for businesses.
OpenAI plans to introduce more ad formats, campaign objectives, buying options and measurement features. These developments could help advertisers assess campaign performance and improve how they allocate marketing budgets.
What the Expansion Means for Digital Marketers
The growth of ChatGPT Ads signals that conversational AI is becoming another channel for brands to consider in their digital advertising strategies.
Businesses may be able to use the platform to reach potential customers during product research, software comparisons, travel planning and other decision-making activities. For B2B marketers, conversational discovery could also create opportunities to introduce business software and services to users researching solutions.
Nevertheless, advertisers will need reliable measurement, clear attribution and evidence of return on investment before making ChatGPT Ads a core part of their marketing mix.
As the platform expands, its ability to demonstrate consistent results and maintain a trusted user experience will influence how quickly advertising budgets move towards conversational AI.
Conclusion
OpenAI’s expansion of ChatGPT Ads to 26 additional countries increases its global reach to 89 markets and highlights the growing interest in advertising within AI-powered experiences.
With more than 100,000 advertisers having run campaigns, the platform is developing into a new option for businesses seeking to reach consumers during active research and consideration. Its next phase will depend on broader market access, stronger measurement capabilities and the ability to balance commercial growth with user privacy and trust.
