Zoom Lets Kate McKinnon Try to Destroy It — and Shows Off Its Whole Ecosystem
Zoom has rolled out a new television spot, “Zoom Got It Done,” the latest chapter of its ongoing “Zoom Ahead” marketing campaign. This time, the company positions its platform not just as a place to talk, but as a tool that carries conversations all the way through to completed work.
Produced with Colin Jost’s No Notes Productions, the ad leans on a comedic format to walk viewers through a range of everyday Zoom use cases. Rather than a straight product demo, it wraps the platform’s features inside a single running gag.
A CEO on a Mission to Destroy Zoom
Hollywood actress Kate McKinnon stars as an exaggerated CEO who repeatedly orders her staff to destroy Zoom. The joke writes itself: every attempt to kill the product backfires, inadvertently showing off another slice of what the platform can actually do.
Beyond Video: One Platform, Many Products
“Zoom Got It Done” is built to highlight the breadth of Zoom’s product ecosystem, which now extends well beyond video meetings. The spot surfaces a lineup of tools the company wants users to associate with the brand:
- AI agents that act on what’s discussed
- Automated note-taking that captures meetings
- Contact centre solutions for customer teams
- A productivity suite for day-to-day work
The first ad showed that people prefer Zoom. This one shows why: Zoom actually helps users get work done. Only Colin Jost and Kate McKinnon could turn that into a punchline instead of a product demo. — Kimberly Storin, Chief Marketing and Communications Officer, Zoom
Comedy Over Product Demo
The broader “Zoom Ahead” campaign continues alongside the new commercial, folding in creator partnerships and additional branded content. Together, the work is meant to communicate what Zoom describes as a “conversation to completion” approach — the idea that talking and doing live on the same platform.
As someone who aspires to be an evil CEO someday, it was wonderful to live out my dream through Kate McKinnon in this Zoom campaign. — Colin Jost, Founder, No Notes Productions
Why Marketers Should Pay Attention
Zoom’s move is a textbook case of category repositioning through entertainment: rather than listing features in a demo, it uses comedy to reframe a familiar video brand as a full productivity ecosystem, betting that a memorable laugh will lodge the “conversation to completion” message far deeper than any spec sheet could.
Background: Zoom
Zoom is a communications and collaboration company best known for its video-meeting platform, which has since expanded into a wider suite spanning AI-assisted features, note-taking, contact centre software, and workplace productivity tools. The “Zoom Ahead” campaign is part of the company’s effort to reintroduce itself to the market as more than a video app.
Key Takeaways
- A new chapter, not a new campaign. “Zoom Got It Done” is the latest instalment of Zoom’s ongoing “Zoom Ahead” marketing push.
- Star power meets comedy. The TV spot was produced with Colin Jost’s No Notes Productions and stars Kate McKinnon as an evil CEO trying — and failing — to destroy Zoom.
- Message: conversation to completion. The creative reframes Zoom as a tool that turns talk into finished work, not just a place to meet.
- Full ecosystem on display. The ad spotlights AI agents, automated note-taking, contact centre solutions, and a productivity suite beyond video meetings.
- The campaign keeps rolling. “Zoom Ahead” continues around the new spot with creator partnerships and additional branded content.