Royco Reunites Indonesia's Favourite Rom-Com Cast to Ask What Comes After Love
Unilever Indonesia’s Royco has reunited the original stars of Ada Apa Dengan Cinta for a new campaign that explores how love changes long after the happily ever after. Created with frank. Singapore, the work uses a single, humble omelette to show how everyday gestures can carry deep meaning in long-term relationships.
Titled “Bahasa Cinta Yang Beda” (A Different Love Language), the campaign revisits Indonesia’s much-loved romance more than a decade after Rangga and Cinta last appeared on screen. The original film was released in 2002, followed by Ada Apa Dengan Cinta 2 in 2016.
At the centre of the campaign is a short film starring Dian Sastrowardoyo and Sissy Prescillia, reprising their roles from the original franchise. The story follows Cinta as she works to understand Rangga’s love language and perfect an omelette, his favourite dish, as an act of love.
An Omelette as a Love Language
The omelette becomes a symbol of the campaign’s central message: love does not always need grand declarations. Instead, it can live in the small, familiar gestures that happen every day. The campaign also leans on a contrast familiar to Indonesian audiences, setting the idealised romance of Korean dramas against the quieter, more realistic love shaped by routines and responsibilities.
The film was developed by Royco alongside frank. Singapore, Omnicom’s dedicated Unilever team, and director Teddy Soeria Atmadja, known for his work across cinema and Netflix productions.
Ada Apa Dengan Cinta has held a special place in Indonesian culture for over two decades as a story that generations of Indonesians have grown up with and returned to. We are excited to extend the story into something new and relatable for audiences, by asking what love looks like when it becomes part of daily life without the heightened emotions of the teenaged years. Royco has always believed that the kitchen is where love is expressed through the simple gesture of cooking for one another — and this campaign brings that belief to life in a way that feels meaningful to our audience. — Ilham Chairat, Royco Masterbrand & Innovation Lead, Unilever
Extending a Story, Not Just Borrowing It
Beyond the short film, “Bahasa Cinta Yang Beda” runs across social and on-ground activations, including a premiere event, a limited-edition Royco x Ada Apa Dengan Cinta omelette kit at TikTok Food Fest, and a live podcast. With Royco Ayam Kampung featured as the hero product to add flavour to the central dish, the campaign invites audiences to create their own Omelette Cinta for their partners through key opinion leader activations and a user-generated content push.
Ada Apa Dengan Cinta gave Indonesia one of its great love stories, but like so many rom-coms and dramas in pop culture, it leaves us at the first stage of love with a question unanswered: what comes after? We wanted to explore that stage — when routine and responsibilities take over, and romantic love becomes something more ordinary and more real. The omelette, Rangga’s favourite dish in the film, is a relatable motif, and Cinta wanting to perfect it for Rangga is the kind of gesture that says more than any grand declaration. Building a campaign around that truth and inviting people to share their own omelette recipes and love languages gave us the opportunity to make something that earns its place in the original film’s story rather than simply attaching itself to it. — Omar Sotomayor Noel, Group Creative Director, frank. Singapore
Why Marketers Should Pay Attention
Royco’s campaign is a masterclass in cultural equity done right: instead of slapping its logo onto a beloved franchise, it advances the story’s unanswered question of what love looks like after the credits roll, ties a product benefit to a genuine emotional truth, and then hands the narrative back to audiences through recipe-sharing and UGC that turns nostalgia into participation.
Background: Royco
Royco is a seasoning and flavour brand from Unilever Indonesia, positioned around the idea that the kitchen is where care and connection are expressed through cooking. Its marketing consistently frames everyday meals as small acts of love — a theme this campaign extends into one of Indonesia’s most enduring pop-culture love stories.
Key Takeaways
- A cultural reunion. Royco and frank. Singapore reunited the original Ada Apa Dengan Cinta cast, Dian Sastrowardoyo and Sissy Prescillia, for a new campaign film.
- Two decades of nostalgia. The romance first hit screens in 2002, with a sequel in 2016 — a franchise Indonesians have followed for over 20 years.
- An omelette as the message. Titled “Bahasa Cinta Yang Beda,” the film uses Cinta perfecting Rangga’s favourite omelette to show love in small, everyday gestures.
- Product woven into story. Royco Ayam Kampung features as the hero product, tying the brand’s flavour benefit directly to the emotional narrative.
- Built for participation. The campaign spans a premiere, a limited-edition omelette kit at TikTok Food Fest, a live podcast, KOL activations, and a user-generated “Omelette Cinta” push.