Hong Kong-based creator marketing technology company DeiNai is expanding its AI-powered platform into the Middle East, starting with Saudi Arabia and Qatar. The company aims to help brands identify suitable influencers, manage creator partnerships, and measure campaign performance through AI-driven tools and services.
The expansion targets global consumer brands that rely on visual storytelling and creator-led engagement, alongside regional businesses seeking to enter international markets.
AI Brings Greater Efficiency to Creator Marketing
DeiNai is developing technology to support multiple stages of the creator marketing process, including influencer discovery, partnership negotiations, and campaign performance measurement.
The platform aims to help brands make more data-driven decisions when selecting creators and managing campaigns. By applying AI to these activities, the company seeks to make creator marketing more measurable and scalable across different markets.
Middle East Expansion Targets a Growing Market
DeiNai sees the Middle East and North Africa (MENA) region as an opportunity to build technology infrastructure for creator marketing. According to the company, campaign execution in the region remains heavily dependent on manual processes and relationships, creating room for more technology-led solutions.
Its Saudi Arabian subsidiary will serve as a regional anchor, while its Qatar subsidiary supports further expansion. The company is also collaborating with a local marketing company on a creator marketing campaign connected to the AFC Asian Cup Saudi Arabia 2027.
Partnerships Support International Growth
The Hong Kong Trade Development Council (HKTDC) has supported DeiNai's overseas expansion by facilitating introductions to potential channel partners, government contacts, and business networks in the region.
The wider RabbitPre group, which is connected to DeiNai, also signed a memorandum of understanding with the technology arm of e-commerce platform Hibobi during a Hong Kong business delegation's visit to Saudi Arabia in October 2025. The agreement covered AI-driven global marketing, digital content innovation, and brand localisation across MENA markets. <Cite refs={["turn638259search1"]}/>
What This Means for the MarTech Industry
DeiNai's expansion reflects a broader opportunity for marketing technology providers to apply AI to creator discovery, campaign coordination, and performance measurement.
As brands expand internationally, they need more than access to influencers. They also need ways to identify relevant creators, adapt content to local audiences, and evaluate campaign results across different markets.
For MarTech companies, the combination of AI automation and regional expertise could become an important part of supporting cross-border marketing strategies.
Conclusion
DeiNai's move into the Middle East marks another step in its international growth strategy. By combining AI-powered creator marketing tools with local partnerships, the company aims to help brands manage creator campaigns more efficiently and expand into new markets.
Its progress will offer a useful indication of how AI-driven platforms can support the evolving needs of the global creator economy.
