News

Consumer AI Habits Create New Challenges for Digital Service Providers

As artificial intelligence becomes part of everyday digital experiences, service providers face a growing challenge:

Treasure AI’s Shift to Engagement-Based Email Pricing Could Reshape MarTech

Treasure AI is changing how businesses pay for email marketing by introducing an engagement-based pricing model that links costs to customer actions, such as email clicks, rather than the total number of messages sent.

The Autopilot Era: How AI Is Rewriting Performance Marketing

The platforms now want your goal, your creative and your data, and very little else. As AI Max, Advantage+ and ChatGPT Ads take over the levers, the performance marketers who win will be the ones who control inputs and measurement, not bids.

B90 Hits 10,000 AI-Generated Webpages as It Accelerates MarTech Expansion

B90 Hits 10,000 AI-Generated Webpages as It Accelerates MarTech Expansion

Colonial First State turns marketing automation into an always-on engagement engine

Colonial First State turns marketing automation into an always-on engagement engine

NODES Named Exclusive International Marketing Partner for Sparkling

NODES Named Exclusive International Marketing Partner for Sparkling

McDonald’s Enters the Retail Media Race With a New Marketing Model

McDonald’s Enters the Retail Media Race With a New Marketing Model

Kroger’s AI Predictive Scoring Could Change How E-Commerce Marketers Optimize Ads

Kroger’s AI Predictive Scoring Could Change How E-Commerce Marketers Optimize Ads

AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work

AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work

Dangote Targets 10 Million Investors With IPO Marketing Drive

Dangote Petroleum Refinery is expanding its marketing campaign for its initial public offering (IPO), targeting as many as 10 million retail investors as the company seeks to broaden ownership of one of Africa’s largest industrial projects.

AI in MarTech Could Improve Buyer Experiences But Strategy Matters

AI in MarTech Could Improve Buyer Experiences But Strategy Matters

“Live Your Story”: Coach and Spotify Blend Music, Fashion, and Personal Identity

NIQ Enhances Shopper Intelligence with Expanded Homescan Coverage Across Singapore and Hong Kong

Luxury Group and Sotheby’s Bring “The Art of Knowing” Masterclass Series to Asia Pacific

Hollywood Product Placement Arrives in Australia and Asia Through Talent Corp