Generative AI

Xelta AI Folds 90+ Models Into One End-to-End Content Engine

MatchBest Group has launched Xelta AI, an all-in-one generative AI platform that unifies more than 90 AI models into a single content-production studio. Available on web, iOS and Android, the platform aims to collapse the sprawl of point tools that creators and marketing teams juggle into one connected workspace.

Rather than betting on a single model, Xelta AI runs on a proprietary orchestration engine the company calls Content Flow™, which coordinates leading models behind the scenes. Integrated systems include Seedance 2.0, Seedance Pro, Kling O3 Pro, Wan 2.6, FLUX Kontext, Gemini 2.5 Flash, Stable Diffusion 3.5 and GPT Image Edit, among others. The company frames that orchestration layer as the thing that separates Xelta from an interface bolted on top of one model.

One Workspace Instead of a Dozen Tabs

The platform is built to consolidate the fragmented toolset creators, marketers and businesses typically string together to ship digital content. Where a brand might otherwise open separate apps for image generation, video, voiceover, editing, publishing and scheduling, Xelta pulls those steps into one environment — from ideation through production, editing, localization, publishing and automation.

Xelta started as an idea to simplify creation, but the journey became about empowering people to turn their imagination into reality. — Vishal Arya, Co-founder and CEO, MatchBest Group

Xelta was co-founded by Vishal Arya and Manavi Singh, and is the flagship product of MatchBest Group, which employs more than 130 professionals across the globe. The platform is headquartered in Palo Alto, California, and runs a Global Capability Center and AI-powered Center of Excellence spanning the United States, the UAE, India, Ireland, Qatar, Singapore, Saudi Arabia and South Africa. Arya brings more than 24 years of large-scale broadcast and telecom experience, with prior engineering leadership roles at DIRECTV and AT&T and a stint as CTIO/CTO at Tata Play from 2020 to 2024.

From Prompt to Publishable Output

At the center of the platform, Content Flow™ lets users generate scripts, storyboards, images and cinematic video from a single prompt, then edit, localize, publish and automate the result inside the same system. A companion tool, Xelta Cut™, handles AI-powered editing, stitching, enhancement and finishing so post-production never leaves the platform.

Since launch, Xelta has widened its toolset to cover AI movies, trailers, comics, microdramas, animated stories, visual effects, digital humans and avatars. Additional capabilities include Xelta Prism, Film Peel, ad-creation tools, a website builder, background remover, face swap, home design, motion control, Multicam AI and food-content tools. For developers and businesses, the platform supports MCP and CLI. A standout is the Microdrama Creator, which generates multi-episode, coherent narrative content — with scene and character consistency — of up to an hour in length from a single seed input.

Many AI platforms have impressive models, but we believe the real challenge isn't generating a piece of content; it's taking an idea all the way to a finished, publishable output. Content Flow is what makes that possible. — Vishal Arya, Co-founder and CEO, MatchBest Group

Why Marketers Should Pay Attention

For marketing teams, the pitch isn't another model — it's the removal of handoffs between them. Consolidating image, video, voice, editing, localization and publishing into one orchestrated pipeline is where campaign velocity actually comes from, because the cost of modern content production sits in the seams between tools, not in any single generation step. If Content Flow delivers on taking a prompt all the way to a finished, publishable asset, the real win for brands is faster turnaround, tighter cross-channel consistency and fewer subscriptions to manage.

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The Business Behind the Platform

The company said Xelta and MatchBest Group are currently cash-flow positive and profitable, and projected an annual revenue run rate of $10 million by March 2027. MatchBest Group reported a current valuation of approximately $60 million and is targeting a $100 million valuation by March 2027. Founder-funded and with no outside capital raised to date, the company said it intends to raise $10–15 million over the next three to six months to accelerate product development and international expansion.

Xelta serves individual creators and marketing teams alongside businesses, media companies, entertainment studios, production houses and developers, supporting larger projects through automation, API integrations and workflow management. Pricing spans pay-as-you-go AI credits, monthly and yearly subscriptions, and customized enterprise plans covering licensing, workflow automation, API integration and support. The platform holds its own patents and trademarks and complies with several international standards, including ISO 9001:2015, ISO/IEC 27001:2022, ISO/IEC 42001:2023, ISO/IEC 20000-1:2018, SOC 2 Type II, CMMI Maturity Level 3, and HIPAA for healthcare applications.

Background: MatchBest Group

Beyond Xelta AI, MatchBest Group operates a broader portfolio of AI ventures, including HealNova AI (healthcare), StreamPlay AI (OTT and media technology), MatchBest Software (enterprise software services), Vitaay AI (creator and brand collaboration) and Elite Maverick (talent and workforce solutions).