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Amazon Embraces Agentic AI for Enterprise Operations as Marketers Shift Focus from Productivity to ProfitNICMAR Renews Tonic Worldwide’s Integrated Digital Marketing MandateSalesforce to Acquire Braze for $5.66 Billion to Strengthen AI-Powered Customer MarketingQuick Home Services Advertising Surges as Sector Targets ₹13.2 Billion Run Rate by December 2026upGrad Enterprise Promotes Rhea Umesh Mansukhani to Head of MarketingDeiNai Expands AI Creator Marketing Platform into the Middle EastAmazon Embraces Agentic AI for Enterprise Operations as Marketers Shift Focus from Productivity to ProfitNICMAR Renews Tonic Worldwide’s Integrated Digital Marketing MandateSalesforce to Acquire Braze for $5.66 Billion to Strengthen AI-Powered Customer MarketingQuick Home Services Advertising Surges as Sector Targets ₹13.2 Billion Run Rate by December 2026upGrad Enterprise Promotes Rhea Umesh Mansukhani to Head of MarketingDeiNai Expands AI Creator Marketing Platform into the Middle East

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Acquisitions21 Oct 2026

Salesforce to Acquire Braze for $5.66 Billion to Strengthen AI-Powered Customer Marketing

Salesforce has agreed to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value, marking a major move to strengthen its artificial intelligence (AI)-powered marketing capabilities.