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Marketing Technology
Measuring MarTech ROI: How to Prove Marketing Technology Value
Businesses are investing in marketing technology to improve customer engagement, automate campaigns and generate measurable growth. From customer relationship management (CRM) platforms and marketing automation tools to analytics dashboards and AI-powered solutions, the modern MarTech stack has become central to marketing operations.
By Michelle Mist
Event Marketing
How Martech Leaders Can Partner With Event Marketing to Drive Measurable Growth
Event marketing is evolving beyond registrations, attendance and post-event follow-ups. As businesses invest in conferences, webinars, trade shows and executive roundtables, marketing technology leaders have an opportunity to connect event experiences with broader customer acquisition and revenue strategies.
By Max Albert
AI in Marketing
As AI Agents Start Shopping, Brands Rewrite Their Pitch for Machine Buyers
AI shopping agents are starting to browse, compare, and buy on a customer's behalf.
By Marisol Fenn
Press Releases
Announcements straight from the companies making them.
Agentic AI
Databricks Enters the Marketing Industry with CustomerLake: Agentic Customer Data Platform (CDP)
Sydney, Australia – June 17, 2026 – Databricks, the Data and AI company, today announced CustomerLake, a new agentic Customer Data Platform (CDP). CustomerLake equips marketers and data teams with a workforce of agents that continuously analyse behaviour, decide, and act, delivering always-on personalised customer experiences a billion times a day.
Business Events
Shopify Spring ‘26 Edition: Commerce everywhere for Australian merchants
SYDNEY, AUSTRALIA, 18 June 2026 – Shopify, provider of essential internet infrastructure for commerce, has unveiled its Spring ‘26 Edition, Everywhere, the ninth showcase of its latest products and innovations that will power the future of commerce, redefining the shopping experience, and helping merchants’ products show up everywhere.
Marketing
Context Networks Selects Broadsign to Scale Contextual Advertising Across Display Networks
Broadsign Platform unlocks programmatic demand and scalable OOH operations across Context Networks inventory, with gaming environments a launch focus
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Application Security
F5 and Oracle Collaborate to Strengthen Application Security in the AI Era
F5 and Oracle plan to integrate advanced web application and API protection into Oracle Cloud Infrastructure to help businesses address evolving cyber threats.
Enterprise
Indian Stock Market Rises as Reliance and IT Stocks Gain After US Fed Holds Rates
Indian stock markets edge higher as Reliance Industries and IT shares gain following the US Federal Reserve's decision to keep interest rates unchanged.
Listen Labs Launches Listen Twins to Transform AI-Powered Customer Research
Listen Labs has announced the launch of Listen Twins, a new AI-powered solution designed to help businesses gain deeper insights into customer behaviour and preferences.
Advertising & Media
Pinterest Expands Programmatic Advertising to Attract More Media Buyers
Pinterest has launched Programmatic Deals, a new advertising solution that allows brands to purchase its display and video ad inventory through third-party advertising platforms.
Leadership appointment
IBM Promotes Santosh Kumar to Head of Growth Marketing for India and South Asia
IBM promotes Santosh Kumar to Head of Growth Marketing for India and South Asia, building on his experience in ecosystem marketing, demand generation and partner engagement
AI in Marketing
Salesforce’s $5.66 Billion Braze Deal Could Reshape AI-Powered Marketing
Salesforce's planned $5.66 billion acquisition of Braze could strengthen real-time marketing and AI-driven customer engagement while creating product overlap and pricing concerns.
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